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CASSINA

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Cassina was founded in 1927 by brothers Cesare and Umberto Cassina. In 1950s Italy, the company inaugurated industrial design. Thanks to the collaboration with Gio Ponti, one of the most important and renowned Italian designers and architects, Cassina contributes to the rebirth of post-war design. The Company immediately assumes an attitude to research and innovation, thanks to the involvement of important architects and designers, who contribute to create new forms, a characteristic that still distinguishes the brand today. The Sixties are marked by the success of the Brand and there are many names of internationally renowned designers, architects and artists who collaborate with Cassina. The great productions of designer furniture, objects with a great charm, designed for interior design, also began. Cassina's identity meets in an original and surprising combination, in which the technological attitude is closely linked to a craftsmanship of great tradition. The collections include the iconic furnishings of the great architects of the modern world such as Le Corbusier, Mackintosh, Frank Lloyd Wright, Rietveld, Charlotte Perriand, Franco Albini, Marco Zanuso, as well as important architects and designers such as Bellini, Lissoni, Magistretti, Gaetano Pesce and Philippe Starck. Since 2015 Patricia Urquiola has been the art director of Cassina.

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L’ingresso di Exenza studio in nuovi mercati attraverso un processo di ottimizzazione digitale della rete vendita

Il progetto proposto ha previsto l’inserimento dell’azienda nei mercati internazionali, con particolare riguardo ai mercati dell’area balcanica, particolarmente interessati all’offerta aziendale. Attraverso l’applicazione di strategia promozionali, finanziate all’interno del progetto proposto,  l’azienda ha ottenuto un incoraggiante posizionamento nei mercati selezionati. Il progetto è finanziato all'interno del POR MARCHE FESR 2021/2027 ASSE 1 – OS 1 - AZIONE 1.3 – INTERVENTO 1.3.1 e – ASSE 8 – OS 21 - AZIONE 21.1 – INTERVENTO 21.1.1. Bando per la diversificazione dei mercati CUP B19J22002530007 e ha ottenuto un contributo di € 22.153,60 .

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