top of page
BUSNELLI

ARE YOU INTERESTED IN OUR BUSNELLI PRODUCTS?

Busnelli is an Italian brand specializing in the design and production of upholstered furniture, best known for its iconic sofas. Founded by Franco Busnelli in 1953 in Meda, in the heart of the Brianza furniture district, from the outset it aimed to revolutionize the sector, anticipating technical and formal solutions and focusing on innovative materials. In 1959 the company launched the revolutionary Relaxy sofa bed, equipped with mechanisms that allow as many as 40 positions to be set. Relying on effective and innovative marketing for the time, including the circulation of the magazine Kaleidoscope, published for 25 years, Busnelli established itself in the 1960s and 1970s as an avant-garde brand. In 1969 came the pop armchairs designed by Gianni Pareschi, which propelled the company into the Olympus of design. Today the Busnelli catalog offers a careful selection of iconic pieces and exclusive proposals with a contemporary mood, signed by the best designers. Carefully chosen finishes and materials, craftsmanship and customization possibilities characterize the collections. Since 2021 Busnelli has been part of the Italian group WeDo Holding, which groups 8 other companies in the sector, working in synergy to expand and consolidate its presence in international markets.

PR_FESR21-27_fascia loghi_orizzontale.jpg

L’ingresso di Exenza studio in nuovi mercati attraverso un processo di ottimizzazione digitale della rete vendita

Il progetto proposto ha previsto l’inserimento dell’azienda nei mercati internazionali, con particolare riguardo ai mercati dell’area balcanica, particolarmente interessati all’offerta aziendale. Attraverso l’applicazione di strategia promozionali, finanziate all’interno del progetto proposto,  l’azienda ha ottenuto un incoraggiante posizionamento nei mercati selezionati. Il progetto è finanziato all'interno del POR MARCHE FESR 2021/2027 ASSE 1 – OS 1 - AZIONE 1.3 – INTERVENTO 1.3.1 e – ASSE 8 – OS 21 - AZIONE 21.1 – INTERVENTO 21.1.1. Bando per la diversificazione dei mercati CUP B19J22002530007 e ha ottenuto un contributo di € 22.153,60 .

  • Facebook

© 2024 by Exenza Studio

bottom of page