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BONTEMPI CASA

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Bontempi Casa is an Italian company specializing in the production of furniture for the residential and contract sectors. Bontempi's history began in 1963, when the two brothers Alessandro and Giancarlo Bontempi, who specialize in handcrafted metalworking, founded the company Mobilfer in Camerano, in the province of Ancona. The catalog immediately stands out for its exclusive and refined style, the quality of the materials and the craftsmanship, inserting itself in the groove of the made-in-Italy tradition. The success of the proposal leads to the construction of the first factory in 1970, followed 10 years later by the birth of the Bontempi Casa brand. The company focuses 4 on factors for its development: innovation, quality, functionality and aesthetics. A choice rewarded in 1987 with the prestigious Compasso d'oro design award, given to the Delfina chair, design by Giuseppe Raimondi, made of chromed metal and polymer. The reasons for the award highlight the philosophy behind Bontempi's work, which is the skillful use of different technologies combined with ergonomics and expressed in a poetic synthesis. The company begins an expansion into international markets and inaugurates the brands Bontempi Cucine, Bontempi Divani, Bontempi Letti Design and Igenia Casa. In 2010, it is the second generation that takes over the reins of the company, not an easy task given today's challenges. The total restyling of catalogs and communication methods goes hand in hand with the possibility of customization, made available to individuals, architects and designers through the online configurator of the new website. With its entry in 2021 into the Colombini Group, a large made-in-Italy company, Bontempi will operate in synergy with the group's companies, increasing the already vast network of retailers around the world.

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L’ingresso di Exenza studio in nuovi mercati attraverso un processo di ottimizzazione digitale della rete vendita

Il progetto proposto ha previsto l’inserimento dell’azienda nei mercati internazionali, con particolare riguardo ai mercati dell’area balcanica, particolarmente interessati all’offerta aziendale. Attraverso l’applicazione di strategia promozionali, finanziate all’interno del progetto proposto,  l’azienda ha ottenuto un incoraggiante posizionamento nei mercati selezionati. Il progetto è finanziato all'interno del POR MARCHE FESR 2021/2027 ASSE 1 – OS 1 - AZIONE 1.3 – INTERVENTO 1.3.1 e – ASSE 8 – OS 21 - AZIONE 21.1 – INTERVENTO 21.1.1. Bando per la diversificazione dei mercati CUP B19J22002530007 e ha ottenuto un contributo di € 22.153,60 .

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