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BESANA MOQUETTE

ARE YOU INTERESTED IN OUR BESANA MOQUETTE PRODUCTS?

Thanks to a pioneering spirit and advancing systems of dyeing and manufacturing, for over forty years Besana has been able to perform any kind of process on carpets, runners and rugs and satisfy the creativity of designers and individuals, manufacturing bespoke products of the highest quality. Besana's aim has always been to develop an innovative approach to carpet, able to satisfy any requirement, also thanks to the design of an online configurator, specially developed to give everyone the opportunity to create exquisite, customised rugs. Besana collaborate with designers from all over the world to create designs with particular aesthetics while retaining the innate functionality of this textile covering. Founded in 1987 by Roberto Besana, since 1990 the company has been a member of the celebrated and prestigious Associazione dell’Industria Laniera Italiana. In 2007 the brand Besana Carpet Lab was established, a real workshop into which architects, designers and private clients are invited to experiment with and create new combinations of colours, textures and yarns for decorating public places or private homes. This attention, along with the ability to respond to every demand, is what makes Besana unique.

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L’ingresso di Exenza studio in nuovi mercati attraverso un processo di ottimizzazione digitale della rete vendita

Il progetto proposto ha previsto l’inserimento dell’azienda nei mercati internazionali, con particolare riguardo ai mercati dell’area balcanica, particolarmente interessati all’offerta aziendale. Attraverso l’applicazione di strategia promozionali, finanziate all’interno del progetto proposto,  l’azienda ha ottenuto un incoraggiante posizionamento nei mercati selezionati. Il progetto è finanziato all'interno del POR MARCHE FESR 2021/2027 ASSE 1 – OS 1 - AZIONE 1.3 – INTERVENTO 1.3.1 e – ASSE 8 – OS 21 - AZIONE 21.1 – INTERVENTO 21.1.1. Bando per la diversificazione dei mercati CUP B19J22002530007 e ha ottenuto un contributo di € 22.153,60 .

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