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ANTONIO LUPI

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The history of Antoniolupi begins in the 1950s, when the craftsman specializing in the processing of crystal and glass for furniture Antonio Lupi created a small artisan company. Within a few years, Lupi expanded its production with mirrors, light fixtures and chandeliers and then arrived at the bathroom furniture, marketed under the name Cristal Lupi Luxor. The success achieved by the sale of crystal accessories necessitates the expansion of the company, which culminates in the construction of a new plant in 1969. It is with this step that Antonio Lupi, accompanied by his son Andrea, develops the idea of the “total look” for bathroom furniture, presenting for the first time at the Cersaie in 1983 a modest collection of bathroom systems that will achieve a huge success. Since then, the road of Antoniolupi has been on a steady rise: in the 1990s the company grew considerably and presented its first collection of ceramic washbasins. The revolutionary idea came in 2002 with the presentation of the first Corian® collection and a further development of the "total look" for the bathroom. Today the company, run by the heirs of the founder, is a dynamic and innovative reality, able to anticipate the tastes of the market, with a long-term vision that has as its ultimate goal to revolutionize the way of living the bathroom environment. In Il Giardino delle Idee, the vital heart of the company, teams work together to create new collections, offer innovative solutions and develop strategies to relaunch the company's image.

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L’ingresso di Exenza studio in nuovi mercati attraverso un processo di ottimizzazione digitale della rete vendita

Il progetto proposto ha previsto l’inserimento dell’azienda nei mercati internazionali, con particolare riguardo ai mercati dell’area balcanica, particolarmente interessati all’offerta aziendale. Attraverso l’applicazione di strategia promozionali, finanziate all’interno del progetto proposto,  l’azienda ha ottenuto un incoraggiante posizionamento nei mercati selezionati. Il progetto è finanziato all'interno del POR MARCHE FESR 2021/2027 ASSE 1 – OS 1 - AZIONE 1.3 – INTERVENTO 1.3.1 e – ASSE 8 – OS 21 - AZIONE 21.1 – INTERVENTO 21.1.1. Bando per la diversificazione dei mercati CUP B19J22002530007 e ha ottenuto un contributo di € 22.153,60 .

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