Alias is an Italian brand that wrote a crucial page in the history of Italian design, by exporting the quality of the Made in Italy across the five continents. Alias saw the light in Grumello del Monte, in Bergamo area, in 1979 at the initiative of a group of young designers, among whom Enrico Baleri, Carlo Forcolini and Giandomenico Belotti. Alias philosophy is grounded in three capital principles, correlated with one another and namely innovation, transversality and technological lightness. Such values have brought Alias from being a small business specialized in the manufacturing of home furnishing and items, to rapidly gaining a seat next to the world leaders in this sector. The concept of innovation takes shape in the collaboration with internationally renowned designers, the technological orientation and the use of ever new, top-quality materials. Versatility is another cornerstone of this company and runs across all collections; essential and able to make a statement and to blend into any kind of setting from residential to contract and even in the outdoor. A top-notch, tirelessly evolving production, able to adapt to the changing needs of contemporary living and working habits. Last, technological lightness translates into a sturdy production process, where products are made on a zero-kilometer basis, using suppliers located within a 50-kilometer radius of the Grumello del Monte location. Such project and technological choices, together with the image of the brand and a targeted marketing strategy, have enabled Alias products to become real quality passepartout and to gain success at a global scale.